Why do I write, you continue to ask? "But this is a 'good' job. Why would you risk it all to be a writer?" To me, her pronunciation of the word "writer" sounded italic. It just reinforced that …
The Real Reason “Why” Your Customers Buy
"What" Is the Last Reason Customers Buy Why customers buy is a question that plagues every business owner. If only it were a simple answer. What if there is a simple answer? If you are just getting …
Continue Reading about The Real Reason “Why” Your Customers Buy →
They want YOU Out of Business
Why Your Business Needs Effective Marketing They want you out of business. Believe it or not, everyone doesn’t want to see you show up for work tomorrow. There are people who have agendas they want …
You Don’t Believe in Marketing?
"Fred" Doesn't Believe in Marketing Meet "Fred." "Fred" isn't his real name. He asked us to keep it anonymous. That's why "Fred" has a paper bag over his head. "Fred" is angry. "Fred" is SO …
