Is your business in the news? Why Not?
Do people read about your business in the news? Why Not? Press releases can help you build a following and build your internet presence at the same time. The news features businesses every day. Why isn’t your business being featured in the news? People can’t do business with you if they don’t know your services exist. When I first got started in business, I read that press releases were a great method of public relations and marketing that was available to all businesses. It is remarkable how many business owners do not take advantage of this great method of getting your business name out. I can help you get your press release written and distributed, online and offline.
What are Press Releases?
According to Entrepreneur magazine’s Small Business Encyclopedia a press release is “A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments.” What this means is that ideally a press release is sent to thousands of reporters and journalists who then submit the press release to the appropriate publications. The publications readers then learn about the business and inquire about how they can get happily involved with the business’ products or services.
Do Press Releases Really Work?
Mickie Kennedy is the President and Founder of eReleases. In his e-book “Beginner’s Guide to Writing Powerful Press Releases,” he states “Press releases remain an important tool for attracting the attention of the news media.” He goes on to write “Not only did press releases become the premier way to distribute uniform, accurate information for businesses, it also became the standard way to distribute all kinds of information of interest. And most importantly, a press release is the best way to present information as factual content.” The free e-book is available for download at eReleases.com
Affordable Press Releases for Small/Medium-sized Businesses
Press releases used to be the domain of high-priced PR firms whose services started in the tens of thousands and went up from there. Thanks to advances in technology, press releases are now available to small and medium-sized businesses as a tool to gain greater exposure, to introduce new products or services, or as a tool to announce changes and improvements in a company. Today, press releases can be effectively distributed for under $1000.
How to Get Started With Press Releases
There are two ways to get started with implementing press releases into your company’s marketing mix. The first method is to contact me! I can write and distribute a 400-700 word press release for a very modest investment.
The second method I recommend is to contact the nice people at eReleases.com, set up your account, and get your press releases sent to over 100,000 journalists. They are also available to help you with writing your press release and getting the maximum exposure possible for under $1000. There are several distribution channels available to meet your needs.
Contact me or eReleases.com today! I look forward to helping you get your press releases started and get more exposure for your business.
Disclosure: I am not an employee of eReleases.com. They are my choice for handling my press releases. I also earn a commission if you choose to do business with them from this site. They are great people, and I highly recommend that you do business with them.